Craft Beer or Bust

So the word’s out among the Big Three yellow piss pushing corporations: “maybe nobody wants to drink our crap anymore” as this article outlines.

What took them so long to have this duh moment?  We’ve known their sales have been going down like a desperate chick at last call.  And in that meantime, craft beer manufacturers are building bigger beer systems, selling into new markets, and opening up new places every happy hour.

My favorite part of the article is referring to a speech Tom Long (CEO Miller Coors) gave at a meeting of the National Beer Wholesales Association talking about how to sell beer.  In no specific words, it’s inferred that they have to remind the public that beer tastes good.  It’s a halfway right assertation to make.  Good beer does taste good, but maybe these fizzy beer execs need to find a way to give their beer some taste at all to make them good.  And to that, good luck.  But I’ll refrain from having them pull the wool over my eyes!