Mercury is Dead

If your first instinct was like mine (no more thermometers?  end of the heat wave?), you probably thought Ford had killed the Mercury brand years ago.  Imagine my shock to see they have been (and still will still be through the end of the year) producing new Mercury cars.  Seriously?  I’ve never understood why there needs to be basically the same car (Tempo/Topaz, Explorer/Mountaineer) manufactured under two different brand names anyways.  Seems like a waste with all the ridiculous options out there that customize any car.  Oh well, somehow they did manage to sell 9000 vehicles in May 2010.  By comparison, Ford sold 20x as many vehicles that month.  But we can’t forget the other dying car brands: Saab sold just 174 vehicles and Saturn 46.  Even the Smart car was purchased by just about 700 people! 

And the Hummer is dead too.  Yep, small endowed men everywhere will need to find security in another brand…